Groundbreaking partnership points the cameras at grassroots female soccer players
Los Angeles, California Oct 1, 2024 (Issuewire.com) - A new ROKU channel app showcasing a grassroots womens academy soccer club has launched, thanks to a collaboration between Portland, Ore.-based The Sports Bra and United City FC Women from Los Angeles. The new channel is one more step forward in the movement to elevate womens sports and women athletes by raising visibility and increasing access to viewing opportunities. This partnership puts the spotlight on grassroots players yet to be discovered by pro clubs in both the USA and overseas. The Sports Bra, the nations first-of-its-kind sports bar dedicated to showing only womens sports, was founded in 2022 by Jenny Nguyen with a mission to support and inspire women in sports and elevate the visibility of women athletes. United City FC Women is a grassroots academy soccer club based in Los Angeles founded in 2020 that, like The Sports Bra, has promoted womens participation and visibility in sports by creating an environment for talent identification, development and a pathway to pro for female players. The United City FC Women ROKU channel app, designed to broadcast live games, was installed and tested on site at The Sports Bra beginning in spring 2024. It is tailored to maximize the sports bar viewing experience. All games will be produced and streamed in HD with multi-cam angles giving viewers both close-up action from the field and a main grandstand view of full field play live from Championship Stadium in Irvine, California. Future plans include developing exclusive halftime content including interviews, mini stories, fitness workouts and other community building media to raise awareness of women in sports. The demand for more access to womens sports is clear. A 2019 study found that 95% of sports coverage was mens sports, meaning just 5% were women. In the five years since, that has tripled to 15% and is on track to reach 20% by 2025. "The Sports Bra has built its own path and made it work, despite the challenges of being the first, said Steven Hawthorne, UCFC Women owner. They have created an amazing environment to showcase women's sports in a welcoming and inclusive space with great food and drinks. This groundbreaking partnership is another step towards helping elevate women athletes and introduce exciting players to fans who would have never been seen otherwise. Both United City FC Women and The Sports Bra have big plans for the future. United City FC Women is embarking on an international tour in 2025/26 to play some of the biggest teams in Europe while continuing to focus on player identification and development. And The Sports Bra is in talks with the first wave of investors who are interested in owning a franchised location of the iconic womens sports bar. The current movement around womens sports is just taking off, and the momentum is picking up every day, said Jenny Nguyen, founder and CEO of The Sports Bra. There is enormous room for growth in this industry, and the collaboration with UCFCWomen is a great way to keep moving forward and make real progress in our mission to support, elevate and inspire women athletes. This isnt a zero-sum game, and theres plenty of space for everyone to playand win! Hawthorne added, The only way to help move the needle for women in sports is to work with other visionaries and fearless game-changers who not only put their money where their mouth is but do it with passion, commitment and for all the right reasons." ABOUT UNITED CITY FC WOMEN UCFCWomen was founded in 2019, not only out of necessity for the game but from a passion for soccer itself. It is a multicultural amateur womens soccer team focused on players who fell through the cracks, players overlooked by the college system, players needing a second chance, players told they're too old to compete, mothers wanting to return to play, minority players of Latino, African American, Pan-Asian and other immigrant backgrounds who never got their opportunities to be seen and many others. Earlier this year, UCFCWomen set a new record as a non-pro team by sending five players to represent their national teams at the CONCACAF Women's Gold Cup. unitedcityfc.com @UCFCwomen ABOUT THE SPORTS BRA Founded in April 2022, The Sports Bra in Portland, Ore., is the worlds first sports bar to only show womens sports. Its mission is to make great food, delicious drinks, and provide a space that supports, empowers, and promotes girls and women in sports and in the community. In 2024, the company began welcoming investors to own The Sports Bra franchises nationwide. thesportsbraofficial.com @thesportsbrapdxMedia ContactUnited City FC [email protected]://www.unitedcityfc.com Source :The Sports Bra + United City FC WomenThis article was originally published by IssueWire. Read the original article here.
FEMA Stresses Importance of Non-Perishable Foods in Hurricane Helene Aftermath
Chicago, Illinois Oct 1, 2024 (Issuewire.com) - In the wake of Hurricane Helene's devastating impact, the Federal Emergency Management Agency (FEMA) has issued crucial food safety recommendations, emphasizing the vital role of non-perishable foods in crisis situations. Foodstash.org, a leading resource for emergency preparedness, is amplifying FEMA's message to ensure public safety and resilience in the face of natural disasters.FEMA's guidelines underscore the importance of maintaining a well-stocked supply of non-perishable foods as part of every household's emergency kit. These shelf-stable items prove invaluable during power outages, water contamination, and supply chain disruptions that often follow severe weather events like Hurricane Helene. Key recommendations from FEMA include: Discarding perishable foods left at room temperature for over two hours Avoiding consumption of any food potentially exposed to flood water Thorough cleaning and sanitization of kitchenware that may have contacted flood water Dr. Emily Chen, Chief Preparedness Officer at Foodstash.org, states, "The aftermath of Hurricane Helene serves as a stark reminder of why non-perishable foods are the cornerstone of any robust emergency plan. These items ensure families have access to safe, nutritious meals when traditional food sources are compromised."Foodstash.org advises households to maintain a diverse stock of non-perishable foods, including: Canned fruits, vegetables, and meats Dried beans and legumes Nuts and seeds Whole grain crackers and cereals Powdered milk and shelf-stable alternatives These items not only provide essential nutrients but also offer extended shelf life, making them ideal for long-term storage and emergency situations. In light of recent events, Foodstash.org is redoubling its efforts to educate the public on the critical nature of non-perishable foods in disaster preparedness. The organization emphasizes that a well-planned emergency food supply can mean the difference between comfort and crisis during challenging times."We cannot overstate the importance of non-perishable foods in emergency situations," Dr. Chen adds. "They are the lifeline that sustains communities when normal food distribution channels are disrupted. Our mission at Foodstash.org is to ensure every household is equipped with the knowledge and resources to build a robust emergency food supply."As communities begin the process of recovery and rebuilding in the wake of Hurricane Helene, Foodstash.org urges individuals and families to reassess and replenish their emergency food supplies, with a focus on non-perishable items that can withstand various storage conditions and provide sustained nutrition. For those seeking comprehensive guidance on building an emergency food supply capable of withstanding any crisis, Foodstash.org has published an in-depth guide titled "What Foods Have the Longest Shelf Life? A Prepper's Guide." This resource offers valuable insights into selecting, storing, and rotating non-perishable foods for optimal preparedness. To access this guide and for more information on emergency preparedness strategies, visit www.foodstash.org.Media ContactFood Stash [email protected]://www.foodstash.org Source :Food Stash AssociationThis article was originally published by IssueWire. Read the original article here.
